From a Viral Photo to Global Fame: The Inspiring Journey of Anok Yai

Anok Yai has once again captured the attention of the global fashion industry, as the British Fashion Council named her the Model of the Year 2025. The announcement came ahead of the annual Fashion Awards ceremony, sponsored by Pandora, which will take place on December 1 at London’s Royal Albert Hall. This recognition marks another milestone in Yai’s journey — one that began not in the glamorous lights of Paris or New York, but with a single, spontaneous photograph that changed her life forever.