Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

Then came the breakout moment. In 2019, Kosas made its debut in Sephora, marking a new chapter in its rise. The Revealer Concealer, designed to brighten under-eyes while nourishing the skin, became a viral sensation on social media. Celebrities like Hailey Bieber and Kim Kardashian praised its natural finish and skincare benefits, helping the brand reach millions of consumers worldwide. The momentum was unstoppable.