Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

Zadeh’s journey began in California, where she was raised by hardworking immigrant parents. Her father, once a shopkeeper turned postal worker, and her mother, who worked at a Clinique beauty counter, instilled in her both resilience and a fascination with cosmetics. The family home was filled with makeup samples, beauty magazines, and the scent of new products. As a teenager, Sheena spent hours mixing shades and advising her friends on the perfect lipstick or eyeshadow. Beauty, for her, was never superficial—it was a form of expression.