Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

At Dubai’s largest shopping mall, a three-meter image of Sheena Zadeh welcomes Sephora customers. She is shown holding her brand’s bestselling product—the Kosas Revealer Concealer—beside the words, “Makeup for skincare lovers.” For Zadeh, this message defines her entire philosophy. “I was born to create beautiful things,” she once said. “That’s my purpose.” Her brand is a reflection of that purpose, combining scientific insight with an artist’s sense of color and design.