Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

Today, whether Kosas eventually merges with a global conglomerate or continues its independent journey, its impact on the beauty industry is undeniable. The brand has inspired countless entrepreneurs to combine ethics with aesthetics, and countless consumers to embrace authenticity over artifice. For Zadeh, the mission remains the same: to make people feel beautiful in their own skin.