Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

Critics and fans alike often describe Kosas as the “future of beauty.” Its products don’t just enhance appearance; they aim to nurture the skin, blur imperfections, and boost confidence. In a marketplace saturated with promises of perfection, Zadeh’s message—that beauty begins with care—has proven both refreshing and enduring. It’s a philosophy that resonates across cultures and generations, reminding consumers that makeup can be an act of self-respect.