Sheena Zadeh: The Woman Who Turned Four Lipsticks into a $150 Million Empire

In the competitive world of cosmetics, few entrepreneurs manage to anticipate trends before they sweep the industry. Yet Sheena Zadeh, the Iranian-American founder of the Los Angeles–based brand Kosas, did exactly that. Long before “clean beauty” and “natural makeup” became global movements, Zadeh created a brand that married color with skincare. Today, Kosas generates an estimated $150 million in annual sales and has a presence from the United States to the Middle East, proving that intuition, creativity, and authenticity can rewrite the rules of beauty.