They concluded that “Airbrushing, digital alteration, and cosmetic surgery further increase the unrealistic nature of media images of women as standards for self-evaluation,” (Clay,Vignoles, and Dittmar 452). Young girls will strive to appear airbrushed with make-up, they may starve themselves to be thin, or get plastic surgery to alter themselves. If Photoshop were not in ads, women’s insecurities would not force women to reach these last resorts.