Muscle Girls Tokyo: The Power-Driven Café Redefining Beauty and Strength in Japan

The rise of Muscle Girls coincides with a broader shift in Japan: the growing popularity of women’s bodybuilding and fitness competitions. In recent years, these events have begun attracting larger audiences and more participants, giving female athletes increasing visibility. Yet outside of these sporting circles, traditional norms remain strong, particularly among older generations who cling to long-standing beliefs about femininity and appearance.