Victoria’s Secret: From Lingerie Showcase to Global Cultural Spectacle

When the show began broadcasting live on television in 2001, it marked a turning point. What had once been a marketing campaign became an international entertainment spectacle. Supermodels like Tyra Banks and Gisele Bündchen shared the stage with pop stars such as Justin Timberlake and Taylor Swift. The fusion of fashion and pop music created an irresistible formula for mass audiences, allowing the brand to dominate prime-time television and social media for years.