Victoria’s Secret: From Lingerie Showcase to Global Cultural Spectacle

Throughout the 1990s and 2000s, the brand’s “Angels” became cultural icons. Their glittering wings and flawless appearances symbolized a specific kind of femininity that was both powerful and unattainable. This imagery created a consistent visual identity for the brand, setting it apart from the rest of the fashion industry. While other designers emphasized artistic individuality, Victoria’s Secret built a world of fantasy that could be replicated, televised, and sold globally.