From a business perspective, the Victoria’s Secret Fashion Show represents a masterclass in marketing innovation. The brand’s first runway presentation in 1995 was modest, intended solely to promote lingerie and sleepwear. Unlike the elitist and designer-centric shows of Paris or Milan, Victoria’s Secret positioned its show as mass entertainment. It blended fashion with drama, music, and storytelling, transforming a niche product into a cultural event accessible to everyone. The company realized it was not just selling lingerie—it was selling a dream of beauty, confidence, and fantasy.
