Music has always played an essential role in defining the Victoria’s Secret show, and this year was no exception. The K-pop group TWICE performed the first Korean pop act in the event’s history, while Latin superstar Karol G delivered a high-energy performance that celebrated Latin culture. These additions were not only a nod to the globalization of pop music but also a deliberate move to appeal to younger, more diverse international audiences. The brand seems intent on reinventing itself as an inclusive entertainment platform that transcends national boundaries.
