Unlike European luxury houses such as Chanel or Dior, which thrive on exclusivity and heritage, Victoria’s Secret has built its influence on visibility and repetition. It thrives on being seen, shared, and talked about. While haute couture brands maintain distance from mass audiences to preserve prestige, Victoria’s Secret turns accessibility into power. Its shows may not define high fashion, but they capture the pulse of popular culture—transforming lingerie into performance, beauty into entertainment, and a brand into a cultural legacy.
