Yet the revival of the show in 2024 and 2025 proved that the brand still holds a unique place in global pop culture. With a market valuation of approximately $2.42 billion in October 2025 and a gross profit margin of 36%, Victoria’s Secret remains financially robust. Its continued success lies in its ability to adapt, rebrand, and merge spectacle with commercial strategy. The modern show reflects a delicate balance between nostalgia for its glamorous past and a cautious embrace of inclusivity and cultural diversity.
