The rise of tall supermodels has also shaped consumer behavior. Audiences seeing these towering figures in magazines and on social media often equate their look with prestige. This sometimes creates unrealistic beauty standards, but it also fuels the allure of fashion as something larger than life. Consumers want to buy into that vision, even if they do not share the same proportions. Thus, tall models become ambassadors of fantasy, selling not only clothing but an entire lifestyle.
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