The success of glamping in Saudi Arabia also hinges on the broader narrative of transformation that the kingdom is promoting. Tourism is not being developed in isolation; it is part of a comprehensive effort to enhance economic, social, and cultural resilience. Investments in entertainment hubs such as Qiddiya near Riyadh, futuristic cities like NEOM, and wellness retreats across the country reflect a holistic strategy to diversify attractions. Within this ecosystem, glamping serves as both a complement and a counterpoint: while megacities promise futuristic luxury, glamping emphasizes a return to nature, intimacy, and heritage. Together, they create a diverse tourism portfolio capable of attracting different demographics while reinforcing Saudi Arabia’s global competitiveness.
