One of the most remarkable examples of this new tourism model can be found in AlUla, a region famous for its sandstone cliffs, ancient tombs, and archaeological treasures. Here, luxury glamping sites operate with minimal environmental disruption, often relying on lightweight, removable structures that leave the land largely untouched once dismantled. These sites serve as gateways to world-renowned heritage attractions like Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Visitors are able to move seamlessly between the grandeur of Nabataean architecture and the comfort of eco-luxury tents, highlighting the kingdom’s ability to balance conservation with commercial tourism. Such projects illustrate how glamping can become a model for sustainable development in a country that is seeking to rebrand itself on the global stage.
