

Glamping represents a significant departure from traditional camping, offering high-end amenities such as temperature-controlled tents, fine dining experiences, curated stargazing activities, and digital connectivity, all while keeping visitors immersed in nature. In Saudi Arabia, this concept has been elevated even further, as the government and private investors aim to position the kingdom as a world-class destination for luxury tourism. Desert camps in AlUla, one of the country’s most celebrated heritage sites, now feature solar-powered facilities, smart lighting systems, and eco-friendly infrastructure designed to minimize environmental impact. Guests can marvel at ancient rock formations during the day and explore the universe through AI-assisted telescopes at night, creating an experience that blends natural wonder with technological sophistication.