Furthermore, glamping contributes to reshaping Saudi Arabia’s international image. For decades, the kingdom was perceived primarily through the lens of oil wealth and conservative traditions. Today, through initiatives such as luxury desert camps and eco-retreats, it projects itself as open, innovative, and environmentally conscious. International media coverage of glamping projects often highlights not only their uniqueness but also their alignment with global sustainability goals. This rebranding effort enhances Saudi Arabia’s soft power, attracting partnerships, investors, and tourists from markets that previously might have overlooked the kingdom. In a world increasingly defined by image and perception, the visual appeal of high-end tents against dramatic desert backdrops serves as both a tourism draw and a strategic diplomatic asset.
