The spectacle of the auction also resonates with modern Saudi society, particularly its younger generation. With falconry now promoted through digital media, live-streaming, and global coverage, young Saudis are encouraged to take pride in their heritage while engaging with it in innovative ways. Social media platforms buzzed with images and commentary on the record-breaking sale, reinforcing the sense that falconry is not a relic of the past but a living tradition. The blending of heritage with modern presentation techniques ensures that falconry remains relevant and appealing in an era dominated by technology. The auction thus becomes both a preservation tool and a revitalization project, breathing new life into a cultural practice that continues to evolve.
