The falcon auction is also a testament to the Saudi Falcons Club’s larger mission. Established as part of the Kingdom’s Vision 2030 initiatives, the club aims to safeguard cultural heritage while fostering environmental stewardship. By regulating falcon sales through trusted, transparent auctions, the club reduces the risks associated with illegal trade, supports ethical breeding practices, and creates opportunities for falconers to access verified, healthy birds. The auctions are broadcast live on television and digital platforms, enabling enthusiasts from around the world to participate virtually. This digital transformation has helped the Saudi falconry market grow beyond regional borders, with breeders from Europe and North America recognizing the event as a premier venue for showcasing their falcons. Such integration of technology with tradition reflects the broader ambition of Saudi Arabia to present itself as both a guardian of heritage and a hub of innovation.
