All genres of photography have peripheral outlets too and that’s why fashion photographers take photos of models for their portfolios not just editorial campaigns; fashion agencies, specifically bookers, use photos of their signed models to show to the agency’s clients so they can choose the right model for a fashion or advertising campaign. A fashion campaign is used to advertise a specific fashion to the consumer whereas an advertising campaign may use a model as an element in the photography to sell some other type of product, like a car or even a dishwasher.
