
Today's advertisers have a wide range of options to choose from when promoting their products and services. Those choices range from the traditional—television, radio and newspaper ads—to a myriad of specialty consumer and business publications, to billboard advertising and, of course, the online world’s many options, such as banner ads, e-mail marketing, social media marketing, etc. Creative marketers will take advantage of opportunities to get their messages across to key target audiences in any way they can, including on buses, park benches and bathroom stalls.