Hilarious Advertising Placement Fails + The Role Of Advertising In Marketing

Marketing traditionally has been said to consist of 4 P's—product, price, place and promotion. It is within the area of promotion that advertising resides, and it is one of several methods of promotion that a company may use to market its products and services. Even in an era of online communication, advertising remains an important component of promotion in any organization, whether it's a big company or a small business.