Hilarious Advertising Placement Fails + The Role Of Advertising In Marketing

Sometimes word of mouth may be even more important and this is a strategy that has been used for a while to create a buzz around products. This can be created by the product itself or the advertising message can be quirky enough to get people talking even if the product isn't so exciting. Association with other brands such as a TV show or sports event can also bring in a new audience but this advertising needs to fit in with the marketing strategy.