Changes in the pace that a product is marketed are also part of how advertising affects marketing. New products, updated versions of a product and a variation will all have an effect on the way a customer views a product. If a new product comes out immediately it can be interpreted in a certain way or vice versa; if a product remains unchanged for years it can also have a certain influence on how a product is viewed.There are a number of ways how advertising affects the marketing of a good, product or service.