In marketing it must be remembered that advertising is an element of promotion that effects other marketing variables. Advertising affects the marketing of the product and how it is viewed. Advertising is designed to give the customer a view of the product that the marketing department has set out. Advertising also creates an image through the advertising of the price. For example, a high price gives the impression of a quality product, and a low price the opposite. People associate a lot of their opinions on a product by way of the price.
